There’s a lot that goes into a pop-up shop, but much of the success (or lack thereof) can be directly tied back to marketing. If the marketing strategy is sound, then foot traffic and sales will follow.
Whether you hear temporary retail, flash retailing, pop-up store, or pop-up shop, it is all one and the same. Pop-up shops are taking over the retail world and rethinking traditional brick-and-mortar and big-box stores, but what exactly is a shop…
Pop-up locations provide an opportunity for e-commerce merchants to interact with customers in a way that is unusual for them.
Pop-Up-Shops are innovative and allow creative types to really showcase their talents and imaginations.
Carve out your own path. It can be daunting showing your work to the world, people often ask themselves questions like “will it be good enough, will it stand out and will people want to buy it”.
During our interviews for the research phase of our project, a lot of our makers commented on the display of your Pop-Up and the importance of the aesthetics of the shop.