So you want to get your pop up noticed?
Many pop-ups have had great success by getting creative:
- Go Mobile: Take a flexible approach by up styling a moving or food truck and take your pop up on the road
- Be Exclusive, invite-only: Create some hype by having an exclusive invite-only first week, we all want what we can’t have!
- Get creative with your structure: You don’t have to be in a traditional shop, an unused industrial property might create the edge you are looking for.
- Entice with the senses: Opening a perfumery, food store or bakery? Make sure you delight the smell senses and entice customers in.