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Category: News

07 Nov

REC.O, a fleeting festival

REC.0 is a Spanish festival that brings together a wide variety of fashion Pop-Up Stores in the same district. It is located in the Rec neighbourhood of Igualada (Barcelona, Spain) and it takes place twice per year for four days.…

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25 Oct

Pop-Up Retails: boosting smaller local commerce or a business strategy for multinational companies?

The term Pop-Up Store, used to originally (around the 2000s) mean a small, temporary shop showing and trying to sell its products. But since they were born the uses and functionalities have gone beyond the traditional conception.

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08 Oct

Pop-Ups – An innovative approach

So you want to get your pop up noticed?

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19 Sep

Take the perfect picture for your pop up

We all know social media is vital to reach target markets. Photos are a big part of increasing engagement, some say in increases engagement by up to 650%.

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06 Sep

A Pop Up Shared Location

Many large retail stores are now hosting small pop shops within their stores.

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23 Jul

Traditional marketing techniques

There’s a lot that goes into a pop-up shop, but much of the success (or lack thereof) can be directly tied back to marketing. If the marketing strategy is sound, then foot traffic and sales will follow.

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