Historically, most Pop Ups are small sole traders who are dipping their toes into the market. Recently however there has been some very large well-established brands using Pop Ups as an innovative way to market their own brands or work in collaboration with other high-profile brands.
Hermes scarves celebrated their 80th birthday with a 48-hour pop up shop named ‘Hermesmatic’ in cities around the world.
Alexander Wang and Adidas Originals came together for their ‘pop up truck’ a mobile pop up shops that Adidas fans followed on Snap Chat to find out it’s location and to gain access to the exclusive capsule collection.
Other examples are:
It is interesting to see how these larger brands are using Pop Ups to create an impression.