A Pop Up Shared Location

Many large retail stores are now hosting small pop shops within their stores.

International retailer Macys were one of the first to do this with their initiative ‘The Market @ Macys’

There are many reasons why this might be a good option for both you and the store:

  • It creates a changing environment within the large store, attracting increased footfall
  • The Pop Up has a ready made audience within the existing shop
  • The Pop Up can gain access to a premium location which may otherwise be too costly
  • Can create positive brand awareness in collaboration with the flagship store

Check out some success stories at: House of Fraser, with their initiative ‘The Wellery’