Many large retail stores are now hosting small pop shops within their stores.

International retailer Macys were one of the first to do this with their initiative ‘The Market @ Macys’

There are many reasons why this might be a good option for both you and the store:

• It creates a changing environment within the large store, attracting increased footfall
• The Pop Up has a ready made audience within the existing shop
• The Pop Up can gain access to a premium location which may otherwise be too costly
• Can create positive brand awareness in collaboration with the flagship store

Check out some success stories at: House of Fraser, with their initiative ‘The Wellery’